Baidu was fined 28 thousand medical advertising response: do not understand the provisions

Baidu advertisement qualification medical treatment

touzijie· 2017-03-10 00:13:15

Sina

stocks news Beijing 9, Shanghai Industrial and Commercial Bureau announced in 2017 first, false and illegal advertising announcement, Baidu released the uncensored medical advertising, and related search keywords to the service content of medical qualification according to law, be sentenced to a fine of 28 thousand yuan. Baidu said in response to this evening, because the regulatory requirements are not uniform around, do not understand the specific provisions of the Shanghai region, leading to the release of several medical institutions advertising on-line.

" according to Xinhua news agency, Shanghai, Industrial and Commercial Bureau announced in 2017 first, false and illegal advertising announcement, as the Internet search advertising publisher, Baidu platform failed to effectively fulfill the statutory obligations, released the uncensored Xupu Hospital of traditional Chinese medicine hospital, Anping Chuansha Tianshi, outpatient department and a number of medical institutions and related advertising, search keywords to the medical institutions do not have the qualification of medical services. The parties were fined 28 thousand yuan in accordance with the law, the relevant medical institutions are also due to illegal medical advertising was fined a total of $46 thousand.

Baidu responded that released for three medical institutions in the Shanghai industry and Commerce Department investigation and punishment of Internet advertising, Baidu in its advertising on the front line of strict qualification examination, including charge the business license, the Ministry website ICP filing, practice license of medical institution, business account payment verification, etc. a number of qualifications, in recognition of these qualifications are legal compliance, real and effective, to allow the line to promote the.

however, whether a hospital has released the maternal and child health services advertising qualifications, regulatory requirements are not uniform around the Shanghai area, the requirements of "maternal and child health services license", part of the region is not required, even in some areas has stopped issuing this kind of qualification. Prior to Baidu search to promote the audit department, did not understand the specific provisions of the Shanghai region, leading to the release of several medical institutions advertising on-line. This exposes our shortcomings in the audit management system and process, we humbly accept criticism of the authorities, and will further improve our audit system, to ensure that meet the requirements of the competent departments of advertising. Baidu

" in addition, according to the Shanghai municipal Industrial and Commercial Bureau announced in 2017 first, false and illegal advertising announcement, Sogou also because of false advertising fined. Sogou platform to undertake a natural fraudulent use of the name of the company issued Shanghai Haibo move "Haibo move" ads (after verification, the company has been in advertising 9 months ago, after the cancellation) will search keywords and advertising content is amended as "public Trackbacks", constitute false advertising. Parties as the publisher of the Internet paid search advertising, failed to effectively fulfill its statutory obligations, knowingly, should be aware of false advertising is still released, was fined 10 thousand and 300 yuan in accordance with the law.

understand 7 x 24 hours of global financial information, click download Sina Finance client

The lastest articles of touzijie

In response to rumors Nongfushangquan listing: no intention

Yao Ming retired, 2 billion 200 million of Yao's team has become a legend

Dong Mingzhu: buy back technology are backward, Chinese people lack confidence!

Zhang Zetian investment in Australia's successful listing of milk powder doubled

Why are fewer and fewer people buy a house in Japan?

On the first day of work, you are the 5 largest concern!

ZA.

Chicken fly? Egg hit! There is a kind of interest rate that the central...

Zhang Zetian investment in Australia's successful listing of milk powder doubled