Listed companies listed companies to follow the trend of cross-border net profit less
meirijingjixinwen· 2016-05-03 00:51:11
an industry source told reporters that the net red era is really coming, but there is a mature business logic is also only a few assets such as live broadcast, which is the vast majority of other assets are speculation.
Papi sauce first single advertising shoot 22 million yuan price, promote the year of the monkey spring festival since quickly jump red network red concept" continues to heat up. And the secondary market also has a lot of stock has been dubbed red network concept, which bus line, Wentz shares (16.50, 0.03, 0.18%), Austria fly entertainment, Songcheng, extensive shares (27.16, 0.03, 0.11%) standings famous. And Songcheng performing arts, extensive shares of the stock price has been on the line. Since the stock index in January 27 day low 2683 points so far, extensive shares rose 50%. Then, the income of Listed Companies in the bag of net assets and the value of geometry? In this regard, an industry source told reporters that the net red era is really coming, but there is a mature business logic is also only a few assets such as live broadcast, which is the vast majority of other assets are speculation.
network of listed companies staged cross listed companies involved in the network of large-scale red tide red mainly occurred in the last two years. Last year Songcheng acquisition of reticulocyte assets six rooms, this year 3 month bus line, Kay English Network (37.93, -0.50, -1.30%) etc. in succession on-line test broadcast operations. Direct seeding video pre market development to the present, has been accepted by the public, but the market also has this aspect of demand.
is focused on the bus line, the question is often asked: "why do companies do direct business? "The company said, before the development of direct seeding video market to the present, has been accepted by the public, but the market also has this aspect of demand. < at present, bus line, the main business for communication electroacoustic equipment products and bus TV advertising operations, these two business together accounted for more than 99% of its revenue. Bus line network of red assets is "Blive" - its predecessor is the bus line "I shoot TV", on the end of March this year on the line, is currently being promoted.
on the interactive platform for investors, the bus online stressed: "the company is currently live products reflect the simple and practical style, is to see and broadcast. The company has a strong advertising resources and ground promotion team, as well as rich media resources, for the development of registered users, network red build and late culture has obvious advantages. "Compared to the
bus online TV ads from cross-border mobile broadcast, Wentz shares is from the clothing of cross-border social electricity supplier. Wentz shares main fur apparel design, production and sales, and on this basis to create a fur industry line, the line service platform. In May 2015, the acquisition of excellent science and technology that Wentz shares shed micro sell 30% stake. Micro selling is a whole network based mobile social media business platform. Due to strong social attributes generated by micro-blog, brokerage Research Report on micro sell platform itself as well as the subsequent development of derivatives products and services optimistic attitude. < in addition to the above involved in cross-border reticulocyte economy outside, LETV (58.800, 0.00, 0.00%), storm Technology (71.380, 0.20, 0.28%), the world wide Kunlun (2.97, -0.31, - 1.03%) is through new or mergers and acquisitions build broadcast platform. Happy shopping (26.790, -0.58, -2.12%) to live TV shopping as the main, and now try to "TV + live" to promote the "live shopping". Shun network technology, Zhejiang newspaper media (15.580, 0.06, 0.39%), Austria fly entertainment and travel a long game, are involved in gaming + live or live gaming platform. < p > in general, electronic business platform, video broadcast, E-sports was assigned to net red economic category, above therefore put on the "net red concept" coat. < p > however, veteran video live platform six rooms, founder and CEO of Liu Yan told reporters: "the early 'net' red produced since the blog, then from the micro Bo micro channel, and now most of the reticulocyte population is from the broadcast platform for emerging, and broadcast platform to generate reticulocyte number mentioned in the same breath only Taobao. "According to this explanation, red net asset devaluation live + social electricity supplier.
on the practice of listed companies over the point of view, live = net red economy.
net red asset profitability rare
network is an inevitable phenomenon of the development of the network, while also restructuring the red star industry and the attention of the economy. Papi sauce is how to rise is not important, it is important that the concept of network is indeed "moved" a lot of companies. Liu Yan told reporters said that the Internet is the attention economy, attention in where, where there are opportunities, "now there are specialized to do network red advertising sales company, a year to earn tens of millions of company is not a digit".
all kinds of information shows that the new trend began.
is the new trend, and promote the sensitive sense of smell of listed companies actively involved in the network red economy. But net red economy is not everyone has a cup of drink, the real profit is the industry's first few and stood on the industry's enterprises.
with the most fiery live video, for example, the entire industry is the main profit point from virtual gifts (fans), advertising only a small part of the. It is understood that the inventor of the virtual gift - Songcheng performing arts 90% six of the room's income from virtual gifts. Liu Yan pointed out: from the advertising business, the advertisers to advertise on television, will be based on the value of different TV stations and channels to put. Advertisers to advertise on the Internet, according to the amount paid by click. We are no longer accept click on the amount of advertising. "The reason why
chose to give up, because every time the user will jump to the public number or web site advertising, making the flow of the broadcast platform streaming. Although this kind of advertising in the future there will be a considerable income, but at this stage, the platform is more concerned about the accumulation of traffic. More than six rooms, many other broadcast platforms have chosen to give up advertising, so as to ensure that the platform page clean, affinity". Liu Yan explained to reporters: "in fact, the virtual gift is advertising. Net friends to send gifts, in addition to express appreciation, he (she) also appeared on the screen - this is advertising. "
from another point of view, the profit model of a single video broadcast platform - a reward. The result is a single platform must have a "rising star" - class anchor. Therefore, the distribution of interests between the platform and anchor has become a core issue. Generally speaking, broadcast platform in addition to the in play to admire the income with most of the outside, no longer share the popular anchor their advertising, endorsement and other income, "on 'exploit' net red money, compressed platform revenue and profit space, not in a hurry".
listed companies do more to follow the trend of red
this also means that the video broadcast platform to stabilize anchor groups, big platform as the first priority, the real harvest period is still in the future. Broadcast platform, net red related industry chain is also the case in other aspects, and there is no possibility of profitability of some links.
moment, listed companies involved in a variety of ways to network red economy. From the network red incubator to network red brokerage and then to the network red IP, listed companies are involved. Relevant personage to reporters pointed out: "net red 'shelf-life' about three months, incubator of red even each month to reach 10, a year up to 110, compared to millions of magnitude red, this can have what use, there will be how much revenue? Net red brokerage, net red IP is zero income. 'Papi sauce' is just a name, not the brand, talk about the follow-up IP development is too early. Even more interesting is that some of the listed companies in an attempt to use packaging and packaging of traditional stars such as red, head into the water. In the visible within a year, the real network red economy big players only platform. "
Ai Rui consulting analyst also said that the network red industry chain in some areas still need to try. He said: "net red 'shelf-life' is not long, in fact as long as the attention economy, need to constantly have new contents to stimulate the point, if only personal charm, or rely on some expertise, it is difficult to form a long-term concern. Competitiveness if we, mutatis mutandis, the stars of the past mode, they tend to be a team, will continue to star gives some new things, maintain a star, but now red if there is no mature team estimated is very difficult to do this. So if reticulocyte brokerage firm to do, I think must be decentralized, and constantly updated, with decentralization and continuous innovation, to digest a single network red success or failure of the risk and the growth cycle of risk. "
at present, almost without exception, the listed companies involved in the broadcast platform, the location of high coincidence rate, highlights the lack of. The personage inside course of study points out, companies that specialize in reticulocyte advertising sales is actually very promising business, but there is no listed company to seek these assets, "says that not knowledgeable follow suit".
according to "red week" reporter combing, in the involvement of the listed companies in the red economy, net red plate business is mostly in the initial stage of operation, and no profit. In the direct acquisition of red assets of the company, only the Songcheng Performing Arts in the first quarter of last year to obtain substantial growth, the number of broadcast business platform anchor number of more than 130 thousand people. < p > and in difficult to profit, relevant personage to reporters said the another concern: "there is no standard reticulocyte asset valuation, a registered capital of 300 million mark, the valuation of billions of dollars, the real value of the money it? "The person pointed out that this acquisition allows some people to quickly realized that listed companies can take to push up the stock price," suspected of assets realized, the benefits of transportation". Therefore, he pointed out that the regulatory authorities to deal with this type of asset acquisitions to increase supervision.