Luo Yonghao: I've learned not to tell the truth from the world
cnBeta· 2017-05-26 05:24:42
, the "Chinese entrepreneur" reporter Li Yating, editor of the venue
Zhai Wen Ting also cause a shocking commotion on stage Luo Yonghao, almost impossible to find the opportune moment, long time applause and cheers that he had repeatedly signaled the audience quiet. In May
2012, the hammer was set up, together with the latest release of nut Pro, and the company released five products. 5 years later, Luo Yonghao still faces an extremely embarrassing problem: life and death. In other words, the five products are still not able to gain a firm foothold in the market, more terrible is that friends are already out of the door, the dimension of competition from the Internet thinking to mobile phone products, from the line to the marketing channel, comprehensive coverage of all the table already has tens of millions of game player. Hammer the best one phone shipments only 960 thousand.
and another reality that can not be ignored is that millions of shipments can get such attention and user enthusiasm, in addition to hammer, there are no second.
Luo Yonghao once commented, "hammer friend", "I can move them, essentially because we are a kind of people, they look for themselves from me.". There are some things I want to do, but I don't do it by chance, or it's inconvenient. When they see me tossing, they have a strong sense of substitution. "
true love hammer people because of its success, because it's wrong and angry
because these people are going to a successful and happy, but when the hammer makes a mistake and will not hesitate to point out. When the nuts Pro was released, the audience shouted at the audience when they were not satisfied with a performance on the phone. "This is fake!"". When you feel the surprise of a hammer, you clap and scream again. After the
conference, Luo Yonghao was a little excited. "I feel like I'm finally going to do it, but I think it has happened four times already.". "He laughed at himself. He hammer target is obviously high, 2017 shipments forecast to 4 million ~600 million units, and in 2018 is hope to break through 10 million. When
first entered the mobile phone industry, Luo Yonghao confidence can change the industry, did not want to foot a pit, pit pit deadly. Today, his change is obvious, began to awe, like other mobile phone manufacturers to do offline channels, and operators cooperation. This does not recognize counsels, he knows to balance and compromise the firm, in this regard, Luo Yonghao is to become a qualified entrepreneur. But one thing is certain, he is still trying to maintain his pride and bravery.
survival in the narrow slit
for their own advantages, Luo Yonghao at the beginning of entrepreneurship to see clearly: Software + industrial design is strong, technical and hardware configuration behind. He is good at software, but also a rare blank spot in the fiercely competitive domestic mobile phone market. In addition to the hammer of all domestic mobile phone manufacturers, the camera, screen, mobile phone material is the focus, the application of the software level usually with a pen. But in the hammer press conference, the hardware presentation usually ends in half an hour, and a lot of time is spent on the software features of human-computer interaction.
even so, survival is still difficult, which can be seen from the hammer has released five mobile battle map. Although T1 has the sincerity, but a lot of problems for the haste. A year later in 2015 August, launched a thousand yuan price of the hammer nuts series, thousand yuan machine is that the price war stalemate, nuts in shipments for the tone for a hammer, but millions are still not enough to help hammer a foothold.
at the end of the year, T2 launched and failed to save the hammer from the loss of successive operations. Luo Yonghao was in the "talk" (APP's talk in Documentary) describe the company in the three products after the launch of "heavy" grievances ", since that is good enough, but the user feedback is very poor".
change is from the beginning of 2016, the product performance is the introduction of M1, M1L, design, apple qualified appearance configuration, down to earth, the outside world once thought Luo Yonghao chose to surrender, used to cater to the market to save the edge of life and death, the sign of qualified products is even regarded as the hammer lost personality.
's assessment continued until half a day before the end of the Pro conference, the day before the true appearance of the phone was announced. "The audience was colder than I thought, and the scene froze completely. "Luo Yonghao recalls in an interview. But in the next few minutes, twenty thousand people in the venue, the applause constantly screaming, "Luo Niubi" roar from every corner of the center of the stage to the meeting. The
conference, Luo Yonghao put up a poster on the screen, one end is the end of the earth, is sprayed out of the red line, on behalf of the nuts of Pro mobile phone, "if I was in 2012 when the venture that I, I will be engraved in the friends of the earth Logo. "Luo Yonghao choked a little when he said that, and now he wants to take the hammer out of the earth and go the other way.
nut Pro means Luo Yonghao's best position for a hammer, a familiar routine and enough room to live. It has no embarrassment when it comes to making mobile phones, nor is it as embarrassing as M1 and M1L. It seems more leisurely, from configuration to design to software interaction, and Luo Yonghao is more active in the market in the form of a Tian Ji horse race, using the best ID design