is such, < strong > week built cobwebs like from all segments of the industry find farming and planting in aiming to grow food, insight into the initial farmers on agricultural rigid demand, with the subdivision of the agricultural finance to cut into the rural market.
done a survey of agricultural stage customers with an average age of 47, the popularity of intelligent mobile phone at the rate of about 30%, this situation is very difficult to get customers through the network. Zhou Jian in covering the business of each county opened line outlets, < strong > Customer Manager similar in o2o domain push personnel, responsible for the village to collect the needs of farmers and through the website to farmers show agricultural stage products.
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built agricultural stage is defined as" staging mall Internet plus financial + agriculture ". "in the rural market, financial demand has always existed, agriculture of the Internet is still relatively low, but in the right time will certainly form a pair of chopsticks, to work together to pick up the rural market".
previously, bank and loan sharking is farmers' access to the two main channels of financial services. banks and other traditional financial institutions due to the approval of complex, higher threshold unable to meet all of the financial needs of farmers, "the business personnel of the bank most is thinking of civil servants, went to the countryside to run business nearly a dozen kilometers, far four fifty kilometers, rural road originally bad, even in spring and autumn they simply do not want to trouble; and usury persists, the essence is the farmers cannot from the bank get low-cost funds helpless choice.
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agricultural stage of customers mainly from in three aspects: agricultural stage customer manager line extension, agricultural machinery dealers provide and government departments is recommended. Its biggest innovation lies in the agricultural machinery dealers into their own service system. agricultural stage and agricultural machinery dealers for cooperation, when farmers to buy agricultural funds are insufficient, agricultural machinery dealers to farmers recommended for simple process, low interest, unsecured agricultural stage. Dealers through the agricultural stage to get sales rise, but also to provide a public endorsement of the credibility of the agricultural stage. At the same time, due to the ability to improve the level of mechanization of the local government, the government is willing to recommend planting large.
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in risk control, agricultural stage to farmers' financial information and the scale of the land as the standard to evaluate the Shen please farmers willingness repayment, repayment capacity and security, develop a few million to hundreds of thousands of staging facility, farmers can choose according to their own economic situation and the harvest time quarterly repayment period. at present, agricultural stage of the audit cycle up to 2 days, after an audit by the agricultural stage and farmers signed a service contract and directly to the agricultural machinery dealers payment so as to ensure the risks are controllable.
rural is lag behind the development of the field, but also the giant who has yet to stop the market. Zhou Jian introduction, after the agricultural stage open market and obtain a stable market share agricultural stage has been on the line in the field of agricultural land and other agricultural stage of financial services, to meet agricultural stage of rural financial demand in addition to.