Five years of brilliant Chery Jaguar Land Rover with excellence


yangguangwang· 2017-11-21 12:57:10

the rapid development of China's car market is obvious, the fierce competition between car enterprises is increasingly intensified. How to deal with the relationship between product layout and brand marketing, supply chain and sales channels, how to lead the market change by increasing technological innovation, become the problem of luxury brands placed on the list. Among them, the "birth" after five years of Chery Jaguar Land Rover with a comprehensive product layout, advanced industrial chain and strong comprehensive strength of enterprises, not only by the consumers, in order to better sales capability in the car in the city, with its good image for the high-end car enterprises to set up new benchmark.

2017 November 16th, Chery Jaguar Land Rover ushered in the 5th anniversary birthday. In China for five years, Chery Jaguar Land Rover has set a record, from 18 months to launch three sales of domestic cars "," 35 months to achieve 150 thousand vehicles off the assembly line "… … the young luxury brand joint ventures will be numerous" record xianruzhe "in the Chinese market created break one by one.

let product become enterprise's business card

what kind of car brand can really win the recognition of consumers?

, Chery, Jaguar, Land Rover, with solid product force gives the answer! From February 2015 Chery Jaguar Land Rover's first model Chery Land Rover Range Rover Aurora officially listed. So far, Chery Jaguar Land Rover has Land Rover Range Rover Aurora, Land Rover discovery and Jaguar XFL three domestic models. Each of these models, with a global standard, brings pure British high quality luxury car products to Chinese consumers.

sales are always the best reward for the best reward. In 2017 1-10 months, Chery Jaguar Land Rover total sales reached 65440, an increase of 39%, has surpassed the 2016 annual sales, accounting for Jaguar Land Rover in China total sales of more than 55%.

excellent products from the global leading factory

luxury brand localization, how to protect the quality of such as one, or even a higher level?

, Chery, Jaguar, Land Rover, Changshu production base are the best guarantee for this problem! Chery Jaguar Land Rover Changshu production base is Jaguar Land Rover's first British car manufacturing plant outside the United Kingdom, is the world's most advanced, most efficient automotive production base, known as the "global model factory."". The four process workshop adopts advanced and efficient equipment. The first class of automatic aluminum body shop in China adopts the aviation grade self piercing riveting technology for cold connection technology, low noise, no smoke and dust emissions, more energy saving (70% than traditional welding energy saving), environmental protection and high efficiency.

" in July this year, the new engine factory opened, first introduced the most advanced power technology Jaguar Land Rover Ingenium 2 liter four cylinder engine with its global manufacturing standard synchronization, provide superior performance, efficiency and comfort performance. In the research and development phase, this new engine has passed more than 70 thousand hours of vehicle platform and more than 3 million kilometers of real road test and other harsh test. At present, the Jaguar XFL models 2018 and 2018 Land Rover Range Rover aurora that God has been equipped with this new power technology.

's perfect operating system achieves excellence.

has advanced factories and powerful products. How can it be transformed into brand excellence?

, perfect operating system and thorough localization are essential! Chery Jaguar Land Rover quality system implementation of the global standard; perfect R & D system, covering product planning, design and development, project management, process and system, engineering application development, vehicle trial production, testing and certification and other vehicle research and development of full business capacity. And mature procurement system has been built. Chery Jaguar Land Rover has established a good cooperative relationship with more than 300 first-class suppliers at home and abroad, and strictly checked from the initial shape of the product.

" in the face of increasingly intense competition in the luxury car market, Chery Jaguar Land Rover joint venture in China had clearly aware that, in the face of strong growth China market, to further expand sales, accelerate the localization process is one of the only way which must be passed. Chery Jaguar Land Rover has done a lot of research work on the growth of the market and the preferences of the owners, and on this basis, planning localization strategy. The commissioning of the new Ingenium 2 liter four cylinder engine has been decided to be put into production in China at the design stage three years ago. Fourth domestic models of new Jaguar XEL is combined with Chinese consumer demand and design and development, new car elegance reveals individuality, showing extraordinary taste and sports temperament.

from the society, back to the social

, a truly mature automobile enterprise, what should we do for social development?

, Chery, Jaguar, Land Rover, and collaborative development of society and environment
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Five years of brilliant Chery Jaguar Land Rover with excellence