Analysis Agency: although tired of krypton gold, but the players will still pay money in the game

Games gamers Z

youxishiguangVGTIME· 2017-11-25 15:25:21

SuperData is a website devoted to data research in the game domain. They recently conducted a survey of game micro trading, and found that, compared with 2012, PC players now spend about two times as much money on game micro transactions as they did before. Revenue from basic free games rose from 11 million in 2012 to 22 million in 2017, and the number is expected to reach 30 million in 2012. The

report points out that even though gamers complain that developers have too many paid additional items or micro transaction content in the game, players will still choose to pay for these services. It is worth noting that in the overall income of the game in 2017, the game ontology sales accounted for only 22.8%, that is, 77.2% of the income is actually from the game in a variety of paid items, such as DLC additional content, and Micro Trading elements and so on. DLC content accounted for 14.2%, PC platform basic free game accounted for 62.8%.

can be seen from the figure, according to SuperData's prediction, the players on the additional content of consumption will almost no downward trend. Compared to 2012, the growth of service content in 2022 or will reach 146%, which shows that for micro transactions and DLC content of the money paid by the players are not in the minority. According to the report, SuperData believes that developers are reluctant to do full price games because they believe that paid services are more likely to retain players and reduce turnover.

takes "FIFA 17" as an example. From the picture below, we can see that the micro trading consumption of the game has maintained a very stable situation, and will not be reduced because of the decline in the sales volume of the game ontology. Although the Star Wars Battlefront 2 blew up, it doesn't mean that EA will give up all the micro content in other games.

, micro trading and DLC content are good or bad, we can not draw conclusions. If you can bring real pleasure to the player, it also has its own value.

source: gamedebate

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