EA's "FIFA" "" sports game Madden NFL Series has been the popular game player in the game, the Ultimate Team model is proved to be a very successful design. EA chief financial officer Blake Jorgensen said recently, in the purchase of "FIFA", "Madden NFL games such as" all game player, 70-75% will play Ultimate Team mode, in which about half of the game player will choose the krypton gold. "In this free-to-play world, krypton players have a perfect balance with ordinary players," Jorgensen said.
"FIFA18" is interesting, although the Ultimate Team mode itself is free, but considering the game player still need to spend $60 to buy the game in order to truly experience this pattern, listening to Jorgensen in an interview to use "free (free-to-play)" this word always some strange.
Jorgensen said that EA will spend a lot of time playing the players to enjoy their games, rather than simply induce players to spend money in games, and when players really like this game, they will also invest more money imperceptibly. Jorgensen thinks that this is caused by the change of consumer habits to some extent. Compared with the past, players bought fewer new games and spent more time on the same game.
Jorgensen also compared with buying games and watching movies. The conclusion is that buying games is too valuable.
if you are going to see a movie today, you have to spend 20 dollars on movie tickets, which doesn't include the price of popcorn, but you will think the price is fantastic. I like this. In contrast, a $60 game allows you to play 3000, 4000 or even 5000 hours in the $60 Months and years pass by., really value for money. And even if you have more consumption on this basis, you also raise the fun and pleasure of the game accordingly. So we are just trying to give consumers what they really want, even more than what they want, rather than trying to make a new game or something else.
Japanese game hardware weekly sales 201711.27 - 12.3
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