SONY Group executives: the success of Switch can not be ignored

ZA.

youxishiguangVGTIME· 2017-12-07 10:47:13

since its release in March this year, Nintendo Switch are very popular in the world, many areas have emerged out of stock phenomenon, let Nintendo repeatedly raised the shipments. In the face of the success of the competitors, SONY is certainly well aware. In a recent interview, Takeda Kazuhiko, the head of the SONY group's enterprise plan, said that the success of Switch should not be ignored.

in Switch said before, Takeda Kazuhiko first talked about SONY this year basically to accomplish the desired targets previously set, but also mentioned that the company currently several best business also encountered some problems, so we can not relax our vigilance.

when it comes to the concrete problem, he mentioned a number of business, specific to the game, although the PS4 host at the end of the year the performance is still strong, but also can not ignore the success of the Switch, this new machine Nintendo does attract a lot of attention of consumers. Takeda Kazuhiko said that SONY's game business is basically the hardware and software of the sale host, so they will further study how to attract consumers to pay for content continuously, such as paid subscription and other services.

" in spite of this, Takeda Kazuhiko in the interview is mainly referred to the success of Nintendo Switch of SONY game business to bring in revenue, after all, this is related to earnings revenue figures. As for whether SONY will launch the follow up model of PSV, or even brand new PlayStation devices, we shouldn't think too much before any specific information.

source: nikkei

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