Tencent announced the 2016 first quarter results of the total revenue of 31 billion 995 million yuan
xinhuawang· 2016-05-19 13:46:02
May 18th, the Tencent announced the first quarter ended March 31, 2016 without the comprehensive results of the audit. 2016 first quarter, the Tencent's total revenue of 31 billion 995 million yuan over the same period last year increased by 43%. Operating profit of 13 billion 398 million yuan, up 43% over the same period last year, operating profit margin was 42%, unchanged from the same period last year. Earnings for the period 9 billion 268 million yuan, an increase of 34% over the same period last year, net profit margin from 31% in the same period last year fell to 29%. Equity holders should be accounted for 9 billion 183 million yuan profit growth of 33% over last year.
earnings show, QQ monthly active accounts reached 877 million, an increase of 5% over last year. QQ smart terminal monthly active accounts reached 658 million, an increase of 9% over last year. QQ at the same time the highest number of online accounts (Ji Du) reached 260 million, an increase of 14% over last year. WeChat and WeChat combined monthly active accounts reached 762 million, an increase of 39% over the same period last year. QQ space monthly active accounts reached 648 million, down 3% over the same period last year. QQ space intelligent terminal monthly active accounts reached 588 million, an increase of 4% over last year. The number of registered accounts for charging value-added services was 108 million, an increase of 33% over last year.
in advertising business, the Tencent network advertising revenue grew 73% to 4 billion 701 million yuan in the first quarter of 2016, about 80% of the total revenue from the mobile platform.. Effect advertising revenue grew 90% to 2 billion 532 million yuan, mainly by the QQ mobile phone version of the space, the Tencent news, WeChat friends circle and WeChat public accounts to promote the increase in advertising revenue. Brand display advertising revenue grew 56% to 2 billion 169 million yuan, mainly reflected in the growth of Tencent news and Tencent video revenue.
Tencent chairman and chief executive officer Ma Huateng said that in 2016 the first quarter of the Tencent in the development of social, gaming and media platforms to make progress. Thanks to more popular games, professional operations and a huge user base, smart phone games to achieve a healthy number of users and revenue growth. Rich quality content, China's continued progress in copyright protection environment also boost the growth of digital content business. Advertising, Tencent is improving our targeted delivery tool, while the introduction of new forms of advertising to enhance the return of advertisers, which will enable the Tencent to better grasp the long-term considerable market opportunities. With the connection of users and a series of online and offline services, the use of payment services and trading volume has achieved a steady growth.