Game channels in the "non mainstream": the orange light game is how to change the flow channel from the UGC platform

How game non mainstream flow

xinlangyouxi· 2016-05-27 23:34:03

  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in addition, with the mobile Internet is more and more mature, super app being swallowed with user's time and attention, micro channel is the most representative example. Micro channel and Mo Mo, UC browser, clean cheetah master and so on, the application of APP has also begun to get involved in advertising and cash game distribution, even set up a separate game publishing division, so to speak, they in some extent eroded traditional application store market share.

 


  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; past 2015 is a year of travel channel ebb tide, through the savage growth stage and industry cleaning stage, with respect to the channel brand, internationally is more concerned about is service, have distinctive characteristics of the channels will be more by the players of all ages. Style= font-size: "15px

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                medium and small channels of the survival of the road in where? Has been very low-key, with UGC (user content) as the operating mode of the orange light game may be able to give us a new way.

 

orange light of the game of life

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  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; the birth of orange light game the earliest can date back to 2005, founder Liu Xiaoyu < span style = "" > years of gaming Forum operating experience led him to discover, a text adventure game because of the simple, so the category and quantity of the games more, but to attract more players to stop. with Japanese game production software Maker RPG as the core, to build the original game sharing community 66RPG.COM, the same is the use of UGC mode, the orange light game was born. But RPG Games due to its own production is too difficult, long production cycle characteristics, the game is not high rate of finished products.


through the website flow analogy, although the orange light is far less than that of 4399, but the user quality not ignore


  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; < span style = "font size: 15px; line-height: 1.6;" > actually is, the lower the threshold of the text adventure game sector popular hot. However RPGMaker function and operation complexity leads for text adventure games tend to produce "taking a sledgehammer to crack a nut". So in 20125 month, orange light text on the game making tools officially launched, 66RPG.COM renamed orange light game, transformation of the original text adventure game platform. Because it is easy to learn, the introduction of orange light tool has become the preferred choice for many beginners to learn game production tools.



15px; line-height: 1.6;" >5 month, orange light game "font-size: 15px style= 50 million Angel round of financing; 2015 in month, orange light game get giant network cast 300 million round of financing.

 

didn't pass the of "traditional channels

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  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; orange light game platform is typical of the UGC mode of operation, through the user generated content to obtain sustainable benign profitability cycle. Clearly, the user is the only core. According to orange light game released the latest data show, the orange light game website registration ID has more than 2500 million, the number has more than 100 million people, released the game works 54 million, the number of orange light game engineering has been established has nearly 400 million.

 

  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; in most game developers working in the action RPG card now, a text adventure game or unattended piece of blue ocean. Or it was noticed, and all sorts of reasons did not stick to it...... In short, as of now, the orange light game can be regarded as the country's largest and the industry's only commercial text adventure gaming platform.

 

  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; then has 25 million users of the orange light is how to achieve profitable? It is understood, orange light of the source of income in three parts: Flowers revenue sharing, players use the integral buy Games (Mobile Edition & amp; standard definition version) revenue into, after the release of the app store game and in-game advertising brings income into. Liu Xiaoyu also said in an interview that the main source of income of the orange light is not the game, but the community site.

 

  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; transverse comparison, orange light game user generated content, is more similar to the starting point of literature and content of the novel platform. Orange light of the game as the starting point of the author, literary fiction writer. The website will be signed with excellent authors, and only the authors will be able to make flowers and points. The orange light game platform has 500 signing authors, under the table is orange light game last quarter of 2014 authors into information.

 



  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; rough statistics in 2014 in the last quarter, the author divided into 20 million spent. One year in the past, this figure will be further promoted. If in accordance with the channels of the general 37 ratio to calculate, the platform in a quarter to get the income of about one million. This figure for the majority of hand travel manufacturers do not look enough, so the definition of the traditional sense of the channel, the orange light game platform is also not known as the channel grid.

 

new profit

 

  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; with respect to the comics and novels of the network, based on the special attributes of text adventure games, orange light game is located in the downstream of the diffuse shadow tour linkage; and incubating function of the UGC, the original IP content attribute, thus becoming television and publishing industries upstream.

 



  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; and once read the group as, after a massive accumulation of game content, the orange light game began looking for a way to realization of multi-channel. For example, hot IP strategy. According to the working staff of orange light game revealed that copyright revenue has become an important part of the company's total revenue. 's "counter attack stardom shine", "lascivious daughter TV rights have been sold, the marriage through robbery", "immortal cry" were adapted for the novel. Liu Xiaoyu has said: in the future the IP system revenue ratio will reach orange light of the game 20~30%. This process will be in the next few years to achieve.

 

  & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; perhaps orange light game simple as channels cannot in the row number, but UGC transport business model with the full of vitality, in order to extend the IP strategy to ensure the sustainability of the platform. Interested in this, the developers can learn, after all, the power of the masses is infinite, but also great. Style= text-align:center "

Sina game (sinagame2014)

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