Pass Apple may be in the AppStore search to join the competitive ranking"

Apple

pingguoweiba· 2016-08-03 19:28:48

  according to Bloomberg news, informed sources, Apple set up a secret team to explore App Store reforms, including to get outstanding application developers display fee.

Apple consider the program includes a paid search, allowing developers to pay in the forefront of the search results. For example, when a user searches for "football", "Puzzle" or "Poker", to pay the cost of the game developers can row at the top of the search results.

Google to build into an annual revenue of billions of dollars in business, Apple will also take App Store to explore the revenue model. Due to the application developers began to invest more and more to promote, so to Facebook style= "and Twitter and other Internet Co brought the Philippines revenue sources.

informed sources said that about 100 employees engaged in this project, including a lot of engineers from Apple iAd advertising team. The project is headed by Apple's iAd leader, Todd Tracy (Teresi Todd).

in addition to paying the search, the team tried to improve the user's browsing mode in Store App. The new team was set up soon, it is not clear what changes they will deploy.

Apple declined to comment. App Store

is an important business of apple. The more users download software, the more likely it is to buy Apple products, but will not switch to other manufacturers of mobile phone or tablet computer. Store App's success is also a key reason for iPhone and iPad popular, and in the company's CEO Cook Tim (Cook Tim) increased network service sales strategy, the application of the store has become a core element. Apple currently extracted from the application of sales of 30%, becoming part of the company's last fiscal year, $20 billion revenue.

improved search function shows that Apple knows Store App navigation is more and more difficult. The service was first introduced in 2008, currently has 1 million 500 thousand applications, the user's current cumulative downloads more than 100 billion times. Application developers over the years has been called Apple added a new discovery tool for the user, the reason is causing people more and more difficult to find new applications in a crowded market, enterprises are increasingly difficult to build a sustainable business.

Apple has taken some measures to improve the search function in the past. The company acquired a search engine company called Chomp in 2012 to solve the problem. Cook in December last year also adjusted Store App's leadership team, the person in charge of the business from Eddie Koui (Cue Eddy) changed to Phil Schiller (Schiller Phil). Style= text-align:center "

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