It | electricity supplier in recent years, with the customer is how old impasse rebirth?

The electricity supplier where the customer

siilusiluwang· 2016-10-19 09:34:40

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0px; padding: 0px; max-width: 100%; box-sizing: border-bo X! Important; overflow-wrap: important; font-size: 14px; break-word! "" look tens of thousands of books, I found the philosophy, art books occupy a large proportion, did not find the relevant business books and clothing. Surprised, I say this question, the old old replied: "margin: "

the past, as gorgeous fireworks, fleeting bloom again.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > once brilliant

aicheng: now how many users we love?

: we are old over about 80000000 users.

aicheng: you there have been? Or are there about 80000000 users?

: old now millions of.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > since 2000 in the sea, the old play out of the ordinary. When I started out by selling the "Westward Journey", "Legend of the Condor Heroes" and other books, the creation of excellence, based on the market; later occasion, where the electricity supplier leap, rapid sail. About every guest, old interpretation "in a long time, everyone is ordinary". "Love network, love freedom, love night, love food stalls at night....... I like you, I'm like "hot lanes on the subway VANCL style so an indistinct tone of countless people hit the pain point.

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0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > where the overnight explosion of red, a very important reason is that people recognize Values of the values of the object and the object. In brand building, where the early development of the brand advantage, brand commodity pricing and bargaining space have higher production; the shirt is rich in resources, low threshold, high interest rates; users younger, more students and white-collar workers, the pursuit of fashion, less demanding on the quality of products. However, the advantages of early brand expansion, it is easy to become a disadvantage in the face of time.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > 0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > entrepreneurial Maximum Pit vanity and greed

old size! Can also be said to be vanity and greed.

aicheng: you as a successful serial entrepreneur, why ever make does not take the product, only the expansion of the category of mistakes?

aging: in May is a good description.

aicheng: 2013 you, and all the clothes in the Lei from customers who want to pick out a satisfactory, but failed, after what has been decided?

Vintage! Moving to Yizhuang.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > at the moment, the old and I experienced change radically the opposite and talk . Since founding the company until now ten years, he had created a brilliant, fall into the bottom, when he dared to stand up once again, in the "failure" in the public analysis, not all people have the courage to do so. From this level, he is brave and worthy of respect, really admirable.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; >" you are a typical serial entrepreneur who, from excellence, I A network to today's guest, along the way, what is your experience of undertaking the largest pit?" I asked.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; >" scale! Can also be said to be vanity and greed." The old back fast.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > in the Internet era, the pursuit of growth, especially high speed scale The development of enterprise development as the standard platform. In the view of aging, this is a pit, isn't this a paradox?

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > where since its inception, has maintained the pace of growth. In 2011, where the customer development to the peak sales of up to about 4000000000 a year. The year old today seems to swagger and heroic utterance, "we do not rush to market, etc. we can say 30 billion." I want to get to the LV acquisition, and then sell the same price with VANCL, I also want to buy CONVERSE, canvas shoes will sell 50 pieces, this is I want to see the results." Now the old saw that his comments or photos, how to see how vain and boring."

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > category expansion, expansion or type, where the customer is in 2010 -2011 The main theme of development. Only the production of shirts and shoes of the strategy in the view of aging is slowing the pace of enterprise development. He will lead the customer onto a higher level, so SKU increased to 200 thousand, expand to more than and 500 channels. At the beginning of the "great leap forward" now very thin Si fear, at that time did not know it. A big pit is already in front of old strode stepped inside.

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0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > on vintage and Lei Jun" looking for shirts "well known piece . The old empty a whole floor office, filled with clothes, looks extremely crowded clothes is really just a corner of iceberg inventory of nearly 200 thousand SKU. In the old clothes in the running, only to find a Nadechushou shirt, a few laps down, he gave up. Physically and mentally tired, sitting on the ground. A full floor, even can not find a satisfactory shirt.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > in front of value 1 billion 900 million, about 50000000 pieces of inventory in the old. The reflection: "we are doing when the product just means that we have to do this to do the color, color, we have to do this style, to do that but for fabric, fabric, style, technology, the choice of clothing color, in fact we all know it, I do not know why this is a common problem, Chinese manufacturing, we also cause high inventory, high debt."

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > as a warning for the future, close! Chen made a decision.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > office from Beijing Ciqikou luxury office The public area moved to south rings outside Yizhuang, the staff reduced from thirteen thousand to more than and 160, the highest inventory from compression to 3389 wuliuqianwan pieces now. When vanity and bright no longer operating costs to reduce the scale of 100 times. This is where the customer for the whole team, is a thorough ideological change. For this change, like how to re start, many questions such as the influx of. The old can do, in addition to fear, only throw yourself again and again to find satisfactory shirt way.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > the brand of the road are the one and only

aicheng: where the customer what you want to achieve brand value?

Vintage I hope that all passengers ten years later, twenty years later, as a brand and vitality. Only a unique product is a brand of the survival of the road.

aicheng: Jay Chou questioned you do marketing?

: it is old an insult to me.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > interview Vintage gentle tone at when people work A member of a white shirt handed his hands, the old moment in high spirit. "It took us 3 years to realize the product.". First of all we should do, It stands to reason. products having substance in speech. Then we realized that the quality of the product as a brand of survival of the road. After that, and over a stage, we think that only a unique product is the brand's way of life."

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > make a breakthrough is the one and only shirt. A lining A sweater, hoping to reverse the brand Qiankun shirt. This road is very difficult to go up. That experience, old memories still sigh. The first three or four months, has been extremely anxious every guest team, on how to present the big white shirt temperament helpless, and even "copy are copied to the sad feeling deeply permeated in the team.

0px; padding: 0px; max-width: 100%; box-sizing: border-box important; overflow-wrap:! Break-word! Important; clear: both; min-height: 1em; white-space: pre-wrap; > 300 fabric manufacturing material selection? 200 woven? Or 80 woven? 300 woven yarn quality, but out of the finished fabric is thin, easy to fold and high cost of laundry; a factory run a factory of the manufacturers, and even went to Hanoi to Vietnam; Japan shirt master Ji Guowu, one solves 28 problems, such as: about the shirt collar lining to make to wash

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