Former Wall Street Journal reporter as Apple's new director of public relations in China
aifaner· 2016-11-20 07:51:49
TechCrunch reported that Apple has hired the former "Wall Street journal" reporter and columnist Gu Yu served as director of public relations team China, she will take office this month.
Ku Wei on LinkedIn data has been shown as the "Apple PR Director"
in 18 years, Gu Yu has worked at CNN and Reuters, served as a reporter and anchor, responsible for tracking reports outside the US technology company news.
Soy de Mac
photograph: Gu Wei in the "Wall Street journal" is famous for the "people's money" (People's Money) financial column for the main content of Chinese, wealth and luxury.
at the same time, she was the "Wall Street journal" Chinese version of the team leader, the team has won awards at the Asian Association of newspaper publishing award. After leaving this year in August, Gu Wei has been taking care of personal blog." photo: iClarified
media resources to hire a public relations priority is apple normal practices, after the company from The Verge, Anandtech and TechCrunch had many technology media reporters and editors.
although China currently has lost its position as the second largest market for apple, but apple is still trying to expand its influence. With the expansion of business in China, apple clearly it is necessary to enhance its ability to deal with the media and public relations, and has many years of accumulation of Gu Wei to get Apple's favor is not surprising in this respect. Figure