Chery Jaguar Land Rover why the expansion of production capacity? Only the most pure British luxury to you!
ZAKERqiche· 2016-11-22 12:21:18
, the Chinese despots everywhere infighting finally ushered in the car at the end of the Guangzhou auto show this Fenghou vous. In 2016, Chinese car city is feudal lords vying for the throne of the law of the jungle, mighty wave crashing on a sandy shore, in this market the most incisive." but is the so-called young heroes, Chery Jaguar Land Rover to 18 months after the formal operation, released a series of Jaguar and Land Rover two brands of three new models, and are highly recognized by the market, the speed of car shock. The Guangzhou auto show, Chery Jaguar Land Rover with its new Jaguar XFL, Land Rover Range Rover aurora and Land Rover found God glory debut hall 4.1. In addition to the practice of Chery Jaguar Land Rover to bring more pure British descent and global quality products for consumers China commitment. Chery Jaguar Land Rover more at the same time to the two phase of the expansion of the project will be a new attitude, standing on a new starting point to start again. Why is " will choose the expansion of production capacity of
data show that at this time, the vehicle sold in China in 2016, Jaguar Land Rover has half of domestic models, dual brand strategy has achieved great success, which makes Chery Jaguar Land Rover has become an important engine the Jaguar and Land Rover brands in China's growth. Chery Jaguar Land Rover is announced in 2020 will achieve the goal of a new car every year to put into operation. And behind the ambitious goals, not only the product of excellence, but also the demand for production capacity.
Mr. Chen Xuefeng said: "we have two of the capacity expansion has officially started, and plans to officially put into use in the first half of 2018. The main contents of the two phase expansion project includes: the new annual production capacity of 70 thousand units, the equivalent of more than one phase of expansion of 50%; two to build a new assembly workshop, China made 2025 Strategic Planning Intelligent factory benchmark; extension of the existing welding workshop and other facilities. Second, we will continue to increase R & D investment, the level of research and development will be raised to a higher level. Third, the current total of nearly 4000 factories, two projects put into operation, we will have about 6000 people, there will be more than 2 thousand new jobs for the entire automotive industry to train more professionals. "
dual brand overall layout of
course, expansion of the two phase of the project in addition to the Chery Jaguar Land Rover sales and future product endorsement, from another perspective, but also to promote the Chery Jaguar Land Rover dual brand development, to achieve win-win. Chery Jaguar Land Rover President Mr. Dai said: "the luxury car market in 2015 after a period of time, the recovery rate is much faster than other car levels. We have been increasing capacity expansion, as there are new product development efforts. "
at the same time, Mr. Chen Xuefeng also said:" the customer's young and growing demand for diversification. Our advantage is the same British ancestry, is the only one at the same time, the joint venture production and operation of the two big luxury car brand. We have a very strong brand, also have very good products and advanced technology, and world-class quality, and our system of excellence, these are our core competitiveness, if relatively reasonable price, will be very easy to achieve ABB+J car market expectations. ""after the capacity expansion will be the introduction of what type of
in order to make the two brands given the different brand spirit can be more fully explained in this year, Chery Jaguar Land Rover built and put into operation the first domestic tyranny of aluminum body workshop. The introduction of the most advanced, intelligent and environmentally friendly high-end aluminum technology, become the domestic automobile manufacturing industry aluminum technology leader. And in the two phase of the expansion project is completed, it will choose to increase investment in what models it?", Mr Chen Xuefeng said: "first of all, the Land Rover brand has a very strong brand position in the field of SUV. Although the SUV models of the growth rate is very high, but have to say, compared to SUV and car, actually has not reached half the proportion. And in the Jaguar brand, with the successful launch of the Jaguar XFL, we also see the domestic Jaguar cars in China customer acceptance, which allows us to have a more clear understanding. In the future, we will increase investment in the SUV and luxury cars in two markets, and further study the new power solutions, cross-border models. "
face both the Ministry of industry in the promotion of the average fuel consumption of 5 litres of carbon trading restrictions, integral system or some time ago to push the development and Reform Commission, are actually forced domestic enterprises of domestic new energy vehicles and even electric vehicles. The Chery Jaguar Land Rover how to deal with the fuel consumption value, in terms of pure electric and what made the plan?
Mr. Dai Murui said: I believe that you have seen the Jaguar's pure electric vehicles in our pavilion. Our parent company gives full support to our plans for future product development. We will step up our pace, while giving the commitment to the market, we will certainly use the relevant technology to meet the requirements of the state." is the so-called "belly there is poetry and gas from China, in the two period after the capacity expansion project officially announced, Chery Jaguar Land Rover automobile Limited company president Mr. Dai Murui for the future development of Chery Jaguar Land Rover, even more emboldened. He said: the Jaguar Land Rover's most outstanding automotive products through our domestic dedication to the Chinese consumers, so that China's growing consumer groups. Let a simple purchase behavior become a real experience of the car culture, especially the experience of the British luxury car. "
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