following the music as super TV in September this year, after the price increase, in the afternoon of November 21st, as the price again announced the price. As
said in the announcement, by the upstream supply chain supply panel, panel prices continue to rise, a single TV hardware ecological subsidy quota increase, the ecological subsidies capacity has been exceeded, to ensure the long-term operation of the adjustment on the part of the price model: 40 inch, 43 inch, 50 inch, 55 inch part models every price increase 100 yuan, 65 inch models of each part of price increase of 300 yuan, the other size price unchanged. November 25th 12:00 implementation." for a short period of 3 months the music as a super TV prices rise again, millet TV official Wang Chuan Bo said, millet TV will not rise, I have to carry the pressure. "
at present, Internet TV brand after more than a year of fierce price war fighting, low burn mode so that all parties are suffering: on the one hand, still rely on hardware profits of traditional enterprises claimed no longer follow up the price war; on the other hand, the Internet TV brand also subject to capital constraints, afraid of rivals are catching up.
music as said to adhere to the hardware negative profit price
in September of this year, as the announcement that the fourth generation of music as part of the super TV prices will rise in September 20th from 100 yuan ~200 yuan. November 21st, the music, as once again announced price increases, the reason is also due to the continuous price panel.
price war period, a more than and 40 inch Internet TV price is only a thousand dollars. With the second half of 2016, the price of a rapid rise in the price of television, Internet television, including traditional enterprises have not.
super TV hardware adhere to the ecological subsidies, negative profit pricing, greatly reducing the threshold of the majority of fans use smart tv. The emergence of super TV has made smart TV industry wide average price fell more than 30%, even though this part of the model due to the price increase of the screen, but also far less than the same configuration of the industry tv. "Music, as the side said, super TV will continue to enhance the ability to operate large screen, the revenue from the big screen operations, will continue to subsidize users.
home appliance analyst Liang Zhenpeng believes that the rising cost of the LCD panel, while the music as super TV has been less than the cost of pricing, more loss. At the same time, LETV had issued an internal letter acknowledged the capital chain tension. In this case, as to the price adjustment. "
LETV cheap mode effect is obviously, in the past" double 11 ", released by the Jingdong list, LETV TV beat many traditional TV brands in TV sales list, the TV terminal company as the new loss amount from 730 million yuan in 2015 to reduce the speed of fast 56 million 870 thousand yuan in the first half of this year.
in November 9th, a music as resources to promote the meeting, as the new president, Liang Jun, as the new president revealed that music, as the cumulative sales of television has reached 9 million units.
take the high-end line break the price war
at present, the music, as once again announced the price increases may mean that the industry price war to end. Liang Zhenpeng believes that this is a good thing for the television industry, the industry is not rational super low price model can not be long, as announced price increases, which means that the price war is not so intense.
in the face of low-cost Internet business model, the traditional TV companies on the one hand is no longer to follow the price war, on the other hand is to start looking for a way out. The high value-added and high profits of the high-end brand has become the common choice of traditional enterprises.
this year, the major traditional companies and even Internet companies have launched their own high-end tv. In September, TCL announced its new fall conference, the formal establishment of high-end sub brand XESS, and called the high-end brand TV will be the use of quantum dot technology; the end of August, SKYWORTH also launched its own set of OLED and AR technology in a high-end tv.
is the high-end brand in the field of television competition, manufacturers can be described as the moves, VR/AR technology, 4K, surface, large size and even sound are carefully polished. In the search for a new breakthrough in the mode and the construction of high-end, other Internet TV brands also force. In May this year, the TV relying on their own in the field of VR ahead of the layout and content of advantage, launched 3 VR TV; the cool open also plans to launch integrated VR equipment in the year; in September, millet TV is the new flagship intelligent TV system. The
panel for the future price trend, Chilean Consulting Group survey data show that in November is still the domestic stocking season, more than 32 inch large-size panel prices have continued rising trend; December with demand weakening, driven by the overall TV panel tends to balance supply and demand, prices rose, the price has shown a downward adjustment trend of some size.
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