Ding Road Division: car rental services should be and parking, map class platform collaboration and win-win
dingdaoshi· 2016-11-25 02:13:08
car sharing lease into life, in the end what capital get together fancy car sharing rental? Go into your life, it will evolve into the burn war time car? Lease into life, experience can go for a long time? Now, through the mobile phone APP, can at any time at any time when the car rental is also divided over fast.
a year ago, perhaps in Beijing to open a branch when the rental car is a new thing, on the way to see someone open, will deliberately look, but now, when the lease has been more and more people know and familiar. The frequency of use and cognitive users have made great progress. And pay attention to environmental protection, advocate low carbon travel today, automobile lease has become a hot spot for investment, provide lease projects from the previous two became now more than a dozen.
for the day before the industry hot topics on car sharing rental, before I visit" China Radio International, the global information broadcast ", talk about some of my views and opinions. In my opinion when the rental car just as the field of thousands of war group purchase as a melee, the industry access threshold is not high, business enterprise level is uneven, will inevitably lead to various problems, this process is a necessary stage of development of every industry. As to whether the combination of bigger and stronger, I think not, the more likely scenario is that the net about car stage, the market leader by bit to several other one by one to eat, eventually dominate the political arena. Of course, these companies do lease when it can and Ding Ding stop, Baidu map this platform together, and the parking APP cooperation, mutual integration and coordination of resources, can play a greater value.
the following content:
compere: car sharing lease of life into a convenient, cheap air? Compared with Shenzhou car rental, a car rental hi traditional car rental companies rent half day time. The advantage is that the user can lease to pay rental according to the actual mileage and time, also do not have to pay down the line deposit, rent only parked in public parking. 2015 song is the way to set up the title of the lease of the platform, Tu song in September last year, the official operations in Beijing, is currently mainly distributed in the CBD area, such as Wangjing, China Trade Center, Sanlitun and so on. At present, the main way of song models TOGO platform for Benz Smart, charges 1.88 yuan per kilometer, 8 a.m. to 8 p.m. 0.28 yuan per minute, 8 pm to 8 am the next day the time cost is 0.02 yuan per minute, while the basic price comparison of Beijing taxi 2.3 yuan / km, the price is really not high. This mode is convenient and cheap, can certainly attract people? "
Ding Tao: I remember last time I visit our program mentioned Mobell bicycle, this model is indeed cheap, but may not be easy, because now it seems time to rent a bike rental car into the far. So, it is difficult to large-scale distribution in the main scene of Beijing City, so most users would not enjoy the convenience of song platform. And compared to the bike, the car driver needs a driver's license and a higher insurance costs, so it is more difficult to popularize the.
compere: time-sharing lease very distinctive features: short haul, self-service, per minute billing, the birth of this model may also be because the city congestion, environmental pollution, and the limited number of the size of the problem and so on. So in addition to the current drops, easy to travel in private car sharing travel platform, as well as Mobell cycling, ofo focused travel short platform, some start-up companies have started to target the time-sharing lease the more segments of the field. This is another outlet sharing economy? "
Ding Tao: compared v-mobile and ofo, when the rental car's advantage is very obvious, the first of its comfort and safety must be higher than second bicycles, it is more suitable for long haul travel. For Beijing this city at 20 km distance from work, has a great advantage.
compere: it is understood that China is the world's fastest growing car sales market, the annual growth rate is 13 times that of Japan, more than 4 times that of the United States, but backward in shared mode based on car rental market. Data show that China's driver's license holders of about 250 million, the number of vehicle ownership of about 160 million, the number of mobile users to reach nearly 600 million people, while leasing vehicles are only about about 500000. See, when the rental market is still very small, why at this point in time suddenly on fire? "
Ding Taos: leasing is apparently only for a second tier city with a dense population, this time is popular with with the rapid development of economy of the landing and sharing mobile internet. In Beijing, Shanghai in densely populated areas although generally crowded subway subway, but the experience is not good, many consumers have used the service demand, the use of simple, ready to take the car the car, also do not have to pay all the cost of keeping a car. So in the face of tens of millions of white-collar office and business professionals demand, many enterprises to enter the field at the same time, many investors will follow into the industry. Style=
Ding Tao: sharing the essence of economy is not the economy, but to build a sharing and social system, so many game player to enter the industry, future profitability is certainly not a simple car rental fee, to a certain extent accumulated big data can do a lot of new services. Such as large advertising push marketing based on, such as the car (car sale actually is a process of test), even O2O and other life service linkage, such as through a car rental platform went to the cinema consumption, there will be a certain level of the coupons and gifts etc.. Style= margin-top: "5px line-height:; 2em
Ding Taos: lease as field thousands of war group purchase as a melee, the industry access threshold Not high, uneven level of practitioners, there will be a variety of problems, this process is a necessary stage of development of each industry. As to whether the combination of bigger and stronger, I think not, the more likely scenario is that the net about car stage, the market leader by bit to several other one by one to eat, eventually dominate the political arena. Of course, these companies do lease when it can and Ding Ding stop, Baidu map this platform together, and the parking APP cooperation, mutual integration and coordination of resources, can play a greater value.
host: now part of P2P car rental platform such as treasure drive travel, friends have moved to the car rental market time, SAIC, JAC, the first steam, Volkswagen and other car manufacturers are also in this area started big investment layout. The influx of funds has also brought some problems, such as some time ago I saw the car sharing rental platform "zero school enjoy" the official micro-blog has a surprising announcement: the single highest return recharge amount has reached 10000 yuan, if the return ratio of charge per hour, less than 2.5 yuan, is better than the bus cheaper. It is estimated to have everyone think of deja vu, 2 years ago, the car is at war, the rental market will soon usher in a wave of burn wars? "Margin-top: 5px;
Ding Tao: since the car rental outlet has come time, will set off a burn war, these are China Internet routines, any mode and idea to fall to the user and terminal subsidies, to the education market and the user through the burn, the market to do it.
compere: as of the end of 2015, Chinese has more than 280 million car license holders, but the ownership of private cars only 124 million cars, that is to say from the angle of proportion, more than half of the people are driving demand, and to obtain the qualification Car Buying need Yaohao Beijing as an example the license bid rate is only 0.14%, the auction license from Shanghai is only 3.8%, from driving the market volume sufficiently optimistic. However, when the rental model is a typical model of heavy assets, how to enter the revenue is still the biggest challenge for the circulation of the platform operator, and what to do to the long-term benign cycle? "
Ding Taos: Car Sharing in this industry, it is difficult to pre cycle needs relying on hot money to the rapid development of catalytic industry. Later, most companies out of the market, before it really to the virtuous cycle of the stage.
Moderator: although in Chinese, automobile lease or a new business, but in foreign countries is a relatively mature business model, we may wish to learn about the experience of foreign countries, in developed countries, automobile lease successfully eased the car the problems caused by excessive, thus obtained the government, market, public ratification. Today, Paris, France has Autolib, Germany has Car2go, the United States has Zipcar, car sub lease in Europe and the United States has developed into a relatively mature business model. Foreign experience can learn what? Style= margin-top: "5px line-height:; 2em
Ding Tao Division: car sharing is not a new concept, many years ago, there is a. Just the rise of the mobile Internet in recent years, so that more companies to enter the industry. As for the foreign car rental, is also not completely universal, but their model is very traditional, the car is parked in the concentrated area residents, members can directly on the Zipcar website or search any vehicle by telephone, through the map members to choose a car, for an appointment to take the car. After the use of the time in the appointment of the car back to the original place, with the membership card locked. So China's car sharing to rely on the mobile Internet, take the road of Chinese characteristics, with a more convenient and efficient concept to serve Chinese consumers, can not be too much to learn from abroad.
compere: market acceptance of the need for a gradual process, but in the end car sharing lease is a heavy asset mode, and maintenance cost and so on are relatively high, some people had a current account balance from the cycling efficiency point of view, if a the car was a day time to 5-6 hours, can achieve the balance of profit and loss, and now, a lot of vehicles using time in about 2-3 hours, see or the loss of status, the market should be from the cultivation of mature or profitable, also need a period of time. When the car is the profit pattern now? How can the long run down? We have talked before the v-mobile bike, but now from the actual situation, is not to be so good, car sharing lease will be so? "
Ding Tao: the profit pattern above we mentioned in addition to the cost of rent, but also on the car outside the value-added service. This market can eventually develop to what extent, mainly to see how much market demand, just like drops of the year was questioned, but because the market is large enough, can still be made industry giants.
": the author Ding Tao, on the point of view, welcome letter from the discussion, WeChat: dingdaoshi
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Ding Dao division (dingdaoshi123)
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